VCU Free Store Logo and Brand Style | Summer 2019
The VCU Free Store is an on-campus resource for students, faculty, and staff at Virginia Commonwealth University. VCU Rams can donate items and take items for free, ranging from pencils and paperclips to TVs and mini-fridges. The Free Store logo is a soft, rounded rectangular form, reflective of a credit card or a bank note. This concept is paired with the vibrant green and blue colors, which suggest recycling of materials, saving money, and maintaining financial security. The flowing F and S form found in the frame of the logo alludes to the busyness and flow of traffic found at the Free Store's location: the heart of Richmond, VA.