Small changes, sustainable choices.
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Dominion Energy needed to get the word out about their energy conservation programs. Residential and commercial customers were sleeping on simple, quick ways to save energy and save money. Clicking (or scanning) through to a dedicated landing page, this eye-catching, scroll-stopping campaign lived everywhere, from StackAdapt and Google, to Meta and Nextdoor, to Hulu and Spotify, to live OOH boards at the DC Metro. Backed by months of user research and a robust media plan that blended traditional and digital channels, this well-timed warm weather campaign contributed to a 33% increase in awareness of Dominion Energy's energy conservation programs.
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Client: Dominion Energy. Designed at WCG. This work is the property of Dominion Energy.
Creative Direction: Emily Peters
Art Direction and Design: Tommy Ryan and Wendy Thacker
Copywriting: Steph Patino
Animation and Video: Brian Harrell
VO and Audio: Studio Center
Art Direction and Design: Tommy Ryan and Wendy Thacker
Copywriting: Steph Patino
Animation and Video: Brian Harrell
VO and Audio: Studio Center
Crowdsourcing a flood-resilient future.
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The Virginia Department of Conservation and Recreation's (DCR) Office of Resilience Planning needed to engage local communities to involve them in flood resilience planning. After developing an extensive brand guide for DCR based on a selection of existing assets, we used our new brand to begin community outreach initiatives in key coastal and in-land communities like Norfolk and Richmond. Rack cards, Instagram, Facebook and LinkedIn posts, flyers, posters, and more were developed to gather feedback, data, and insights to inform two key resilience plans.
DCR continues its outreach using the established aesthetic to inform future iterations of its coastal and state-wide plans. |
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Client: Virginia DCR. Designed at WCG. This work is the property of Virginia DCR.
Creative Direction: Emily Peters
Art Direction and Design: Tommy Ryan
Copywriting: Steph Patino
Art Direction and Design: Tommy Ryan
Copywriting: Steph Patino
Talking dollars and making sense.
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When your money is changing hands, you want to know what's in it for you. This campaign enabled Atlantic Union Bank to assure American National Bank customers that some changes (like a bank acquisition) can be for the better. In our omni-channel push, we produced two runs of out of home (OOH) billboards, multiple messaging variations of programmatic HTML5 display ads, Meta and LinkedIn ads, print ads, robust direct mail (DM) packages, radio spots and Spotify placements, and :15s and :30s spots for placement in YouTube, online video (OLV), connected TV (CTV), and broadcast TV.
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Client: Atlantic Union Bank. Designed at WCG. This work is the property of Atlantic Union Bank.
Creative Direction: Emily Peters and Melodie Tutwiler
Art Direction and Design: Tommy Ryan
Copywriting: Emily Peters
Animation and Video: Brian Harrell
VO and Audio: Studio Center
Art Direction and Design: Tommy Ryan
Copywriting: Emily Peters
Animation and Video: Brian Harrell
VO and Audio: Studio Center
Children's books (and more) about... sewage.
The best way to teach citizens about the infrastructure updates being paid for with their tax dollars? Teach their kids first! View and download plenty of educational material here. Stay tuned for books four and five, currently in progress!
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Client: AlexRenew and RiverRenew. Designed at WCG. This work is the property of AlexRenew.
Art Direction: Tommy Ryan
Copywriting: Megan Smith
Illustration: Tommy Ryan, Ashley Katen, Molly Cunningham, Olivia Solley
Copywriting: Megan Smith
Illustration: Tommy Ryan, Ashley Katen, Molly Cunningham, Olivia Solley
Can't plant trees without knowing the right tools.
Spreading Roots is an urban forestry initiative created in collaboration with USFS, University of Virginia, and community leaders across the United States and its surrounding territories. The Spreading Roots Community Action toolkit is full of templates, best practices, considerations and more, supplying organizations with the know-how they need to engage their communities and legislators.
Client: United States Forest Service. Designed at WCG. This work is the property of the USFS.
Art Direction and Design: Tommy Ryan
Copywriting: Lolita Foster
Copywriting: Lolita Foster
Speaking of tools: who wants some wrapping paper?
Many people have someone in their family who only ever wants tools for holiday gifts. This wrapping paper is perfect for those gifts and those people.
Designed for a competition from Worth Higgins & Associates.
Someone needs to tell people those cups aren't actually recyclable.
Comprehensive signage encouraging students, faculty, and staff understand how to separate their waste properly. Wow, Tommy. Sewage and garbage on one webpage. How bourgeois!
Designed at VCU Office of Sustainability. This work is the property of Virginia Commonwealth University.
Put the ramen down, kids.
This publication is full of vegetarian, vegan, and gluten-free recipes, each with a student-friendly price estimate.
Designed at VCU Office of Sustainability. This work is the property of Virginia Commonwealth University.
A pack of cards is like $3, right?
To create these cards, I spent countless hours working in the letterpress studio setting type, designing and creating plates, mixing ink, printing, and trimming.
Designed and letterpressed in the Bowe House Press at VCU.
